The American Society of Interior Designers (ASID) is recognizing Mogens Smed's leadership in the field of interior design at an awards ceremony during the 2010 NeoCon World's Trade Fair in June. He will receive the ASID Product Prize - Individual. This prestigious award recognizes an individual who has contributed a significant and lasting body of work relating to products for interior design. Mogens will receive the honor during a Celebration Awards Ceremony at the ASID National Conference in Chicago on June 14. He joins a select group who will receive the Society's highest honors and be inducted into the 2010 Class of Fellows.

The award citation notes that DIRTT products set a new standard for smart construction with modular and adaptable walls and power solutions. The company's software, ICE was singled out for enabling DIRTT to save time in planning and construction, protect landfills from construction waste and offer customized and changeable wall solutions.